What? No candy?

How many times have you gone somewhere and your little one asks for candy? It never fails! Now, we do not always have to give them candy, but as a business owner I know how important it is to have my name and information on everything! Yes, even candy.

I have bank who has been a client of mine for 10 years now. One of the most frequently ordered items they buy from me is Tootsie Pops. You know, the hard scrumptious candy coated tootsie rolls? Mmmm, mmmmm! The bank has ordered 25 cases at a pop (no pun intended) for 10 years straight. What an excellent way to get their name in the hands of future banking customers. I call it brand recognition, which we are all so familiar with.

Of course it doesn't just have to be suckers that one can give a kid. There are many items that the little tykes can play with too. We offer things like flashlights, piggy banks, frisbees, balls of different types, as well as coloring books, silly putty and stuffed animals. The list is virtually endless.

Never forget about the parents though. After all, they are the ones who bring the kids to your place of business and it is most important to give them something since they are likely the ones presently giving you the business!

I have always believed in getting as many advertising speciality items, or promotional products as they are also called, in the hands of the buyer. We have many items in the specialty products industry to take advantage of. The following is a short list of just a few of them. Pens, coolers, key tags (key fobs), flashlights, letter openers, box cutters, pocket knives and golf balls. Oh, did I mention we also have kitchen utensils, clocks, magnets, rain gauges, lip balm and sport bottles.

There are nearly 500,000 advertising specialty items available in the industry. Take advantage of all you can to help promote and advertise your business.

Newton Message

As we complete our 100th Anniversary, we reflect upon what brought us to this milestone. It was working with our clients to better understand their business goals and developing innovative solutions which provided them value. This simple theme will be our compass as we move forward into our second century.

In 2010, our industry faces new regulatory guidelines in the are of product safety. Newton has taken an industry leadership role on this initiative with supplier certification on product, social and environmental compliance. As you work with Newton, you can rest easy that we have taken the necessary steps to assure you will not be at risk.

The 2010 Idea Catalog is designed to assist you in developing product ideas to be used for tradeshows, customer goodwill, prospecting, employee appreciation and recognition. Likewise, you will find our categories, quick ship options, "Made in USA" and eco-friendly items useful.

As our catalog reflects primarily product ideas, we encourage you to work with your Newton promotional specialists in developing a full campaign to serve your business objectives. This full campaign will consist of components beyond the products including themeing, decoration options, packaging alternatives, distribution techniques and measurement approaches. These value added services will differentiate your promotions and drive a return on your investment.

In closing, we appreciate your business and look forward to serving you at the highest possible levels in the near future.

Sincerely,

Lee Cochran
President